Services built for founders who don't have time to figure it out twice.

Project-based and retainer options across sourcing and performance marketing.

SOURCING CONSULTation

You have a product. We find you the right factory — without the cold emails, the language barrier, or the mystery markup.

For US-based brands sourcing from Vietnam for the first time, or moving manufacturing out of China. Flat fees. No commission on orders. No incentive to steer you toward a factory that benefits us more than you.

Sourcing Discovery $500–$750

The starting point. Understand whether Vietnam is right for your product before committing to a full sourcing engagement.

• 60-minute intake call — product brief, MOQ tolerance, timeline, US import requirements

• Market viability assessment — honest summary of Vietnam's capability for your category, typical price ranges, MOQ expectations, and lead times

• Preliminary supplier longlist — 3–5 manufacturer candidates with profile notes

• Written recommendation on whether to proceed to a full sourcing package

Supplier Sourcing Package $1,500–$2,500

Full sourcing engagement. From brief to qualified supplier introductions — with honest vetting at every step.

• Full product brief development — specs, materials, target FOB price, MOQ, labeling and certification requirements

• Supplier longlist (10–15 candidates) — screened for manufacturer status, product fit, and export experience

• Scorecard vetting of top candidates — MOQ flexibility, white/private label capability, communication quality, certifications

• Capability sheet collection from shortlisted suppliers

• Shortlist report (2–3 suppliers) — written comparison with scoring rationale and recommended outreach order

• Warm introductions to shortlisted suppliers with your brief attached

• 30-day follow-up check-in

Price varies by category complexity. Pet products and apparel: mid-range. Categories requiring additional certifications: upper range.

Sourcing Retainer $1,500–$2,000 / month

For brands actively scaling product lines or managing multiple supplier relationships. Ongoing sourcing advisory, supplier management, and sample coordination.

• Ongoing supplier relationship management

• Continuous sourcing of additional vetted candidates as product line expands

• Sample coordination — requests, timelines, feedback management

• Market intelligence — trade show findings, tariff developments, category trends

• Async advisory access — 24-hour response

• 60-minute monthly check-in call

Typically entered after a successful Sourcing Discovery or Supplier Sourcing engagement.

performance marketing

Your store should convert before you spend another dollar on traffic.

For DTC and e-commerce brands that are spending on ads without the returns to show for it — or preparing to launch and want honest eyes on the setup before they scale. No agency overhead. No junior account team. A direct conversation with a founder who has built and run DTC operations from the ground up.

E-Commerce Site Audit $750–$1,000

A structured review of your storefront before you scale traffic or place your next inventory order.

• Homepage, navigation, and mobile experience review

• Product page audit — copy, imagery, trust signals, CTA structure

• Cart and checkout flow — friction points and abandonment triggers

• Analytics health check — GA4 setup and conversion tracking verification

• Priority findings report — tiered by impact (fix first / fix soon / fix eventually)

• 60-minute debrief call

Ad Account Audit — Single Platform $600–$750

Independent review of your Meta or Google Ads account. What's working, what's wasting budget, and what to fix first.

• Campaign structure and objective review

• Creative and copy audit — hook strength, message-to-landing-page alignment

• Audience targeting and funnel coverage (TOF / MOF / BOF)

• Pixel and conversion tracking verification

• Spend efficiency analysis by campaign and ad set

• Written findings report and 60-minute debrief

Ad Account Audit — Meta + Google $1,000–$1,200

Full dual-platform review for brands running both channels. Same deliverables as above across Meta and Google, with a combined findings report and channel comparison.

• Everything in the single-platform audit, across both channels

• Combined findings report with channel comparison and budget allocation recommendations

• 60-minute debrief call

Strategy Consultation $400–$600 / session

A structured 90-minute session for founders pre-launch or at an inflection point — channel selection, budget allocation, creative direction, measurement setup.

• Pre-session intake form to focus the conversation

• 90-minute structured session

• Written session notes and prioritized action plan delivered within 48 hours

Marketing Retainer $1,500–$2,500 / month

Ongoing strategic oversight — not ad management, but an experienced set of eyes reviewing performance and guiding decisions every month. Typically entered after an audit engagement.

• Monthly performance review across ad accounts and site analytics

• Written strategic recommendations for the coming month

• Creative direction input before assets go live

• 60-minute monthly strategy call

• Async advisory access (email / WhatsApp) — 24-hour response

Retainer availability is limited. Discussed during consultation.

BEST VALUE

Launch Readiness Bundle $1,750–$2,250

Site audit + ad account audit (single platform) + sourcing readiness consultation. Discounted from individual package pricing.

• Full e-commerce site audit with priority findings report

• Ad account audit — Meta or Google (your choice)

• Sourcing readiness consultation — product brief, Vietnam viability assessment, preliminary supplier landscape

• Combined debrief call covering all three areas

• Written action plan with sequenced next steps across marketing and sourcing

This package is designed for pet brand founders. Book a call to confirm fit.

WHITE LABEL

Pre-vetted products. Your brand. Lower MOQs built for early-stage operations.

A curated catalogue of white label products sourced from vetted Vietnamese and SEA manufacturers — designed for brands that want to move fast without building a supply chain from scratch. Priority categories: pet products, apparel basics, small home goods. The catalogue is actively being built; enquire for current availability.

White Label Pricing on request

Product selection from the Grey Label VN catalogue, with your branding applied. MOQs, lead times, and landed cost estimates provided per product and order volume.

• Access to current catalogue across pet products, apparel basics, and home goods

• Landed cost estimates including FOB price, freight, and applicable duties

• Branding and labeling coordination with the manufacturer

• Sample facilitation before first order commitment

Catalogue is expanding through 2026. Book a call to discuss current availability and your product categories.

Private Label

Custom products built to your specification. Concept to production — with a US-facing point of contact throughout.

For brands ready to build products that are fully their own — not adapted from someone else's catalogue. Guided end-to-end through supplier identification, sampling, and production coordination. Pricing reflects the complexity of what you're building.

Private Label Starting at $1,500

Full private label engagement from brief to first production run. Scope and pricing confirmed after an initial consultation.

• Product specification development

• Supplier identification and vetting for your specific product requirements

• Sample coordination — multiple rounds as needed

• Production oversight and quality guidance

• US-facing communication throughout — no direct factory coordination required on your end

Book a free consultation to discuss your product and receive a scoped proposal.

Grey Label VN provides consulting and sourcing support services. Clients contract directly with their selected manufacturing partners, and Grey Label VN does not take ownership of goods or act as a payment intermediary.