Grey Label VN is not a marketplace.

It's a sourcing and advisory partner — built by a founder who has been on the buyer's side of every decision you're facing. I built it from Ho Chi Minh City because that's where the manufacturing relationships are built, and because the US brands I work with deserve a point of contact who is actually in the market they're paying to access.

How it came to be.

Grey Label VN came directly out of my experience founding and operating a DTC dog accessories brand sourced from Asia. I sourced it, branded it, marketed it, and shipped it to US customers. I navigated unreliable factories, unclear pricing, failed samples, and the kind of tariff volatility that shut the brand down entirely in 2025. That experience — including the expensive mistakes — is the foundation of everything Grey Label does.

I'm currently rebuilding that brand with products sourced across Vietnam and the broader SEA region. So when I talk about navigating today's sourcing environment, I'm not drawing on something I've stepped back from. I'm doing it.

On Vietnam — and honesty about its limits.

Vietnam is my primary sourcing market and where I'm based. I attend regional trade shows and build supplier relationships in person. But I won't tell you Vietnam is always the right answer. Pet product manufacturing here is developing quickly — it's the right fit for many categories, and genuinely isn't for others. Some products require Chinese raw materials or components. For smaller brands, low-MOQ Vietnam suppliers can be hard to find. If your product needs a different solution, I'll tell you that early — before you've committed to anything. That's what "Manufacturing Without Mystery" actually means in practice.

On the marketing side.

Before Grey Label VN, I spent 20 years in digital advertising — planning and executing performance campaigns for Toyota, Universal Studios, Sony, and others at US agencies, and selling performance marketing solutions to those same agencies. That dual-sided experience gave me a view inside how major campaigns are built and bought. I ran my own brand's performance marketing entirely in-house. The e-commerce audits and paid media account reviews offered here come from the same place as the sourcing work: real experience, real spend, real consequences.

What working with me looks like.

You deal directly with the founder — not an account manager, not a sourcing coordinator. Fees are flat. Pricing is transparent. The advice you get is the same regardless of your order size or budget tier, because I have a direct interest in your project working out. A client who sources successfully and comes back is worth more than a client who overpays once and disappears.

Grey Label VN exists because I spent long enough on the buyer's side to know exactly what a better sourcing partnership would look like — and decided to build it.