HELLO
VIETNAM.
Say xin chà o to sourcing that actually works —
and marketing that converts.
White label speed and cost efficiency. black label hands-on, detail-driven service at every step. Grey Label VN brings you both - Without compromise
Manufacturing without mystery. A sourcing and advisory partner — not a marketplace, not a middleman. Built by a US e-commerce founder who has personally sourced, failed, learned, and refined the process.
If you're building a pet brand, we need to talk.
Grey Label VN exists because of firsthand experience — in sourcing, in manufacturing, in paid media, and in building a brand from nothing.
We didn't start as middlemen. We started as buyers — and learned the hard way how expensive sourcing mistakes can be.
Grey Label VN was built directly out of the experience of founding a DTC dog accessories brand — sourced from Asia, branded, marketed, and shipped to US customers. When the 2025 tariffs made planning new inventory orders untenable for a bootstrapped operation, the brand shut down. Grey Label VN is what came next.
That brand is currently being rebuilt — with products sourced across Vietnam and the broader SEA region. That means this isn't advice from someone who has stepped back from the process. It's guidance from someone living it, in the same market conditions your brand is navigating right now.
On the marketing side: 20 years in digital advertising — planning and executing performance campaigns for Toyota, Universal Studios, Sony, and others at US agencies, and selling performance marketing solutions to those same agencies. That dual-sided experience — building campaigns and understanding how they're bought — is what I apply to client work. Every component of my DTC brand's performance marketing was run entirely in-house.
A note on Vietnam vs. the broader SEA region. Vietnam is our primary sourcing market and where we're based. But we won't tell you Vietnam is always the answer. Pet product manufacturing here is developing quickly — and for many categories it's an excellent fit. For others, a neighboring country or a hybrid approach makes more sense. If Vietnam isn't right for your product, we'll tell you that in the Discovery phase — before you've committed to anything. That's what "Manufacturing Without Mystery" actually means.
At your service
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You have a product idea. We find you the right factory — across Vietnam and the broader SEA region. Supplier identification, vetting, and qualified introductions. Flat fees, no commission on orders, no incentive to steer you wrong.
Starting at $500 · Project-based
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Your store should convert before you spend another dollar on traffic. Written Launch Checks for founders about to run their first ads: store, offer and campaign setup
Launch Check · $400 · Flat fee
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An hour with someone who has sourced, launched and advertised a DTC pet brand. Bring your biggest question; leave with a written plan.
$200 · Credited toward any service within 30 days
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Coming in 2027
Launching your first product?
FIRST LAUNCH BUNDLE
First Launch Bundle $800 Flat Fee
For pet brand founders about to spend on ads and planning what to make next.
Launch Check: store, offer and first-campaign setup review
Sourcing Discovery: where it should be made, realistic costs and MOQs, a starting supplier list
Both delivered in writing, for $100 less than booking them separately.
THE GREY LABEL ADVANTAGE
Founder on the ground in Ho Chi Minh City, attending regional trade shows and meeting suppliers in person.
Relationships built through direct sourcing experience, not a broker database.
US-facing communication, USD pricing, no translation layer.
Quality control built into the supplier qualification process.
Transparent pricing. No mystery markups.
Manufacturing without mystery.
Reserve your complimentary consultation
Working with any new partner is a matter of fit. Let’s talk about your business and see where we might be able to help.